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So what exactly is a unique selling proposition why your unique value proposition isn't as important as you so in defining your unique proposition. What is a unique selling proposition (usp) the unique selling proposition, or unique selling point (usp), is a marketing concept that refers to any factor or aspect of an object or service. In marketing speak, this is known as the unique selling proposition, or usp note: being unique is an important marketing strategy.
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According to entrepreneur, there are several critical factors to consider when marketing a new product, including the competition, the ideal customer, the unique selling proposition (usp).
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